Learn the Basics of GenAI for Marketing

Over 3,000,000 Students

Learn with Hands-on Projects

Here's what you'll learn:

Introduction
Prompt Window Set-Up
Prompt Window
What Makes a Good Marketing Prompt?
Prompt Window
Quiz
How to Write Web Copy with Generative AI Tools
Prompt Window
Quiz
How to Conduct SEO Research with ChatGPT
Prompt Window
Blog Creation and SEO Optimization
Prompt Window
Quiz
Social Media Content Creation
Prompt Window
Quiz
Image Prompting for your Brand
Quiz
Assignment
AI Marketing Trends
Quiz
Ethical Considerations
Quiz
Final Assignment & Conclusion
Final Assignment
Review the Course
Exit Survey

About this Course

In this course, you’ll learn how to apply prompt engineering techniques to modern marketing challenges. Whether you’re developing compelling ad copy or generating on-brand images, generative AI can supercharge your output and effectiveness.

From mastering the fundamentals of prompt creation to exploring targeted marketing content, like SEO-driven web copy and visually stunning social media assets, this course equips you with the know-how to thrive in an AI-forward marketing landscape.

By the end, you’ll understand how to consistently produce engaging, brand-aligned materials that resonate with your target audience—taking your marketing campaigns to the next level.

Skills You'll Gain

  • ChatGPT: Learn to interact effectively with ChatGPT for marketing tasks, from crafting engaging web copy to generating social media content.

  • Prompt Engineering: Master the art of creating marketing-focused prompts for AI systems, ensuring relevant, high-quality outputs.

  • DALL·E 3: Discover how to generate brand-aligned, eye-catching visuals using DALL·E 3 for various marketing channels.

  • GPT 4o: Learn advanced techniques with GPT 4o to manage complex, large-scale marketing campaigns and creative projects.

Your Instructor: Brian Paul

Marketing Expert

Brian Paul is an experienced digital marketer and AI artist, using his skillset to grow brands online. Brian has worked with e-commerce brands, non-profits, and startups to help them achieve their marketing goals. He is passionate about the intersection of Generative AI and creativity.
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Course Format

  • Duration

    3 Days (self-paced). Clear, concise written materials designed for busy learners, supplemented with quizzes and exercises.

  • Materials

    Written content, interactive quizzes, and hands-on assignments.

  • Access

    Included with a Learn Prompting Plus subscription giving you access to our course library including this course (15 courses in total). Plus members also get instant certificates of completion for every course, ready to share on LinkedIn, Twitter, or anywhere you want to showcase your new skills.

Earn a Certificate of Completion

Join Learn Prompting Plus and earn a career credential that proves your expertise, available exclusively with Plus plans. These certificates can be easily shared on LinkedIn, Twitter, or any other social platform to showcase your new skills.
Upgrade to Learn Prompting Plus

Here's what's included with your Learn Prompting Plus subscription:

Your trusted partner for mastering AI in the workplace.

  • Unlimited Access to Courses

    Unlock our entire library of expert-designed courses and tutorials, featuring essential AI skills, advanced prompt engineering techniques, and the industry's top tools.

  • Exclusive AI Playground

    Use an icon and text to communicate the value proposition and share the specific benefits of your offering. What makes it unique in your market?

  • Real-World AI Projects

    Use an icon and text to communicate the value proposition and share the specific benefits of your offering. What makes it unique in your market?

  • Certificates of Completion

    Highlight your achievements with industry-recognized certificates for every course, boosting your resume and demonstrating your AI proficiency.

  • Expert-Led Community

    Join one of the largest AI learning communities with 45,000+ members, where you can network with top professionals, collaborate with peers, and get direct insights from AI experts.

  • Priority Customer Support

    Receive dedicated, priority support to ensure a seamless and productive learning experience every step of the way.

Join Learn Prompting Plus

This course is included in our Learn Prompting Plus catalog, accessible with a monthly or yearly subscription. Learn AI skills you need to transform your career.

Ratings & Reviews

5 star rating

Useful Courses - Impactful Certification

Laura GIRARD

I am so happy to be certified. Now I can show that I learned a lot with this course and be proud. This certification needs work, with several assignments and it adds to the meaning of this achievement. Thanks a lot to learnprompting for offering t...

Read More

I am so happy to be certified. Now I can show that I learned a lot with this course and be proud. This certification needs work, with several assignments and it adds to the meaning of this achievement. Thanks a lot to learnprompting for offering this great opportunity.

Read Less
5 star rating

Excellent Basic Introduction to Prompt Engineering

Lyn Thompson

Clear, clean presentations, perfect practices built in to reinforce information, very pleasant presentation style.

Clear, clean presentations, perfect practices built in to reinforce information, very pleasant presentation style.

Read Less
5 star rating

Hands-on teaching and learning

Donald Purdy

Good intros and opportunity to work through assignments.

Good intros and opportunity to work through assignments.

Read Less
5 star rating

Excellent Basic Introduction to Prompt Engineering

Lyn Thompson

Clear, clean presentations, perfect practices built in to reinforce information, very pleasant presentation style.

Clear, clean presentations, perfect practices built in to reinforce information, very pleasant presentation style.

Read Less

Master AI-Powered Marketing with Prompt Engineering

Enroll in the Introduction to RAG course today and learn how Retrieval-Augmented Generation is revolutionizing AI systems without the need for technical skills.

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FAQ

  • What is a Learn Prompting course like?

    Learn Prompting courses are highly interactive, blending quizzes, assignments, and interactive projects with concise video or text lessons. Most courses feature hands-on exercises to help you apply AI tools in real-world scenarios. Some also include portfolio projects that you can publicly showcase to demonstrate your skills.

  • What's the difference between a Free account and the Plus plan?

    Our Free account provides access to select introductory courses and exercises to help you get started with Generative AI basics. Upgrading to the Plus plan unlocks our full library of premium content, which includes interactive exercises, in-depth projects, certification courses, and access to an exclusive Discord community. You'll also receive priority support, official certificates of completion, and entry to weekly office hours for personalized guidance and networking.

  • Where do I begin if I'm not sure which plan is right for me?

    You can start with our Free plan to explore basic content or request a trial for a Team or Business plan if you want a more comprehensive solution. If you're still unsure, reach out to our support or sales team. We'll help you evaluate your needs and recommend the plan that best aligns with your goals.

  • What if my organization needs customized training?

    Our Business Plan is best suited for organizations needing tailor-made curricula or integration with internal training systems. We can work with you to design specialized modules, custom onboarding, and advanced analytics to align with your company's goals.

  • Is there a discount for non-profits or educational institutions?

    Yes, we offer discounts for qualifying non-profit and educational organizations. Please contact us with details about your institution to learn more about special pricing and partnership opportunities.

  • Will I be charged now for a free trial?

    No, we won't charge you until your trial ends. After signing up, simply email us the list of users you'd like to onboard. Once the trial is over, we'll either charge the card on file for the total amount or send you an invoice, depending on your preference. You can cancel any time before the trial ends to avoid charges.

  • How do I get support for technical or billing issues?

    You can reach our support team by email or through the Help section in your admin dashboard. Plus, Team, and Business plans include priority support options with faster response times.